Ready, Set, Save!
The pitch brief was to rebrand UCPB Kiddie Max and to make it more up to date and exciting. With this, the team decision was to rename it to UCPB Start 2 Save – a cheer on saving! We wanted to excite kids and make them more keen about having their own savings account at a young age.
I designed, directed and oversaw the whole campaign – from photoshoots, outfits, voice direction, and video edits.
Hey,hey,hey!
The visual direction of UCPB S2S was that of a cheering competition! So I immediately thought of cheerleaders, pompoms and high energy!
ECD: Lester Morales
AD: Gabrielle Pulido
AM: Zarra Rivera
AE: Roselle Ko
Edited by: Eric Morandarte of Timeline Productions
