In early 2020, I was tapped by DNA720 to help create social media content for one of their clients, ACS Manufacturing Corporation. With that, they gave me the privilege of working on four staple items at home namely Shield Bath Soap, Pride Detergent, Unique Toothpaste, and White Rose Kojic Whitening Soap.

Initially I declined taking on White Rose Kojic Whitening Soap since I myself am proudly morena and have had  worked many years loving and accepting my own skin color, but I took this challenge on thinking that I wanted to give the brand a messaging that supports positivity without belittling traits. What I saw the brand needed was to send the message that inner beauty is as equal to outer beauty and both work hand in hand in making someone truly shine.

The materials I made had an emphasis on self-care, riding on the trend of self-care during the pandemic. I also made sure to use positive wording and to be as informational as possible with the visuals and copies.

Around late 2020, dna720 launched a new ATL campaign called “Boom Papaya” for the White Rose Papaya + Vitamin B3 variant. For the alignment of ATL and digital materials, I was tasked to make content that supported the campaign some samples are included below.