Pocket Full of Fun!
Gardenia, the Philippines’ bread staple, launched a new product: Pocket Sandwich – a delightful twist to our baon! Gardenia Pocket Sandwich is two slices of bread ‘pocketing’ a sweet gooey middle spread, in this case, Peanut Butter and Chocolate. With this, the ad agency was tasked to create an advertising campaign that captures young Filipino children into craving Gardenia Pocket Sandwich.
Grab it!
What’s a great way for someone to remember and recall a product? A catchy jingle – that’s what! The team decided on pairing the jingle with characters dancing with it in order to translate the dance on to events and possible school visits.
I’ve created an initial design for the characters for it to be rendered out in 3d for the actual TVC and laid out the advertising materials to be made. I wanted the campaign look to have a certain child-like charm and innocence – and made most of the visuals to look cute.
