It's Sheer Magic!
LipIce Sheer – a color-changing lip balm that transforms your lips into your natural pink color!
Natural, magical and simple – the three words that stuck to mind when art directing and pitching for this campaign. No frills, no thrills – just the product doing the talking. This is my first pitch and, coincidentally, the first pitch I won.
I drew and designed the storyboard and the collaterals for the pitch and campaign.
Directed by Nik Reyes
Yassi Pressman
Youthful, fun and gorgeous – Yassi embodies the perfect LipIce girl. She was flawless during the shoots, even more so during the commercial shoot.
All photographs are taken by Sara Black.
