✨Be Enchanted ✨
I was supposed to stay in Siquijor for 3 days – but it turned into 36 days. Hear me out, this wasn’t me falling for a love potion or the island’s magic – the stars all just magically aligned for me and Micqua (my friend and copywriter) to land this fun tropical gig. Ask me about it – it’s a bit of a story but it’s very much worth it! ✨
Love Shack Hostel is a quaint hostel located near Paliton Beach, Siquijor. It’s named after the fun b-52 song Love Shack and also comes from the mystical property of Siquijor and it being known as a place for creating Love potions. As of mid-2019, Love Shack has two pretty shacks that can accommodate 18 travellers. As for amenities, they have a shared bathroom that has 3 showers and 2 toilets.
In a time where businesses have to be online, Love Shack needed a bit of help with their over-all branding and look online. Their existing website was a simple html website that showed basic information. All social media accounts were handled by the owner, so consistency and relevance needed a bit of help.
Love Shack needed an online upgrade.
Relevant content
Cohesive branding
Impactful storytelling
During your trip, you keep memories and hold on to the experiences that you’ve enjoyed. This inspired us to make Love Shack’s materials to look like a…
✨ Travel Journal ✨
This created a more personal and unfiltered keepsake of one’s travels. On top of that, we also wanted to showcase the hostel in an aesthetically pleasing way – to attract future guests.
Social Media
With travel journal in mind, I had set on gathering the elements of Love Shack’s social media pages. I wanted the look to be natural, fresh, provincial, and raw. The look of the pages had to be inviting and homey – sprinkled heavily with tropical vibes. Client requested that the pictures focus on Love Shack’s guests and how the hostel becomes the perfect venue to turn strangers into family.
As for the tone of the copy, we wanted it to be casual and informative – just like how a fellow traveller would pass on information to the next.
Website
From what was once a basic website that showed just enough information to get by, to a fully-equipped website that has all the information one needs to conquer and see Siquijor (SEO and Metadata included). With the website, we wanted to be as comprehensive as possible – showing all the necessary data that one needs to be persuaded to book a night with Love Shack. Many
Love Shack is one of the few projects that I really had fun playing around with. Creating their materials was mostly a creative space for me to go wild and make their brand speak out in more ways than one. That being said, I highly recommend staying at Love Shack Hostel when you get to Siquijor – the hostel is an amazing ground for meeting the best kind of people. You get to have fresh pineapple jam in the mornings, an incredible owner (Rita) that’ll help you plan out your Siquijor itinerary (or even sing karaoke AND go cave hunting with you), paired with the best cuddles you can get from the hostel dogs (Uni and Unai).
✨Live charmed, love magically, stay enchanted✨
Here are the links to Love Shack’s online presence:
