Nom nom nom!
I was tasked to create visuals for Vita Cubes while freelancing with AdGarlic+. If you’re unaware of the product, Vita Cubes is a fruit-flavored jelly candy that’s packed with vitamins and minerals. Think Flinstone vitamins from the 90’s, but gummy! Vita Cubes is mainly targeted to health-conscious mothers who would love to give their children a healthier alternative compared to the usual candy.
I’ve had so much fun creating visuals like these – vibrant, friendly and youthful. Would love to work on more projects like this!
Looking cute!
For the visuals, I wanted them to really pop out of the page – so that when mothers and children alike would see the Facebook post, they’re instantly drawn to it. I chose big and bold colors for the posts mirroring the gummies of Vita Cubes.
For the GIFs, I wanted them to look smoother than the usual GIF we see online – so I used After Effects to achieve the look.
